Ex-POCO India head Himanshu Tandon has joined Nothing as Vice President of Business of its sub-brand CMF

Nothing has appointed former POCO India head Himanshu Tandon as Vice President of Business for its sub-brand CMF, tasking him with leading global strategy, growth, and go-to-market execution. The company also confirmed that India will serve as CMF’s global hub for expansion as part of a broader shift of marketing and operational focus to the country in 2025.

Nothing disclosed the leadership move in late August 2025, highlighting Tandon’s mandate to steer CMF’s next phase of growth and sharpen execution worldwide. The update followed Tandon’s recent exit as POCO India’s Country Head, a role he held for over four years before making the switch. Media reports and company statements underscored the timing as central to accelerating CMF’s international ambitions from an India-led base.

As VP of Business for CMF, Tandon will oversee global strategy, growth initiatives, and go-to-market plans, aligning regional priorities with a consolidated India-centric operating model for the sub-brand. Nothing said the remit includes turning India into the launchpad for CMF’s international expansion, reflecting the market’s importance to the brand’s scale-up plan. The company added that CMF’s global marketing operations were recently relocated to India to speed execution and build closer proximity to key consumer segments.

About Himanshu Tandon:

Tandon previously served as Country Head at POCO India for close to five years, bringing deep experience in scaling a value-focused smartphone brand in a highly competitive market. Before POCO, he spent over three years at Xiaomi India, gaining exposure across product operations and market growth during a period of rapid category expansion. He has been recognized with industry accolades such as Times 40 Under 40 and Economic Times Most Promising Leader of Asia, reflecting a track record of leadership in consumer tech.

Truly humbling and encouraging to be featured among the acclaimed Times 40 Under 40 Awardees! This recognition reinforces the value of hard work, dedication, and perseverance.

Profound gratitude to Times Group for this remarkable honor. #Times40Under40 pic.twitter.com/HQpdA6LrBV

— Himanshu Tandon (@HimanshuT_CMF) July 26, 2023

Thrilled to join CMF by Nothing as Vice President of Business!

Nothing has been one of the most exciting and disruptive forces in tech. Excited to help drive CMF’s next phase of growth. Cannot wait to get started and build with @getpeid and the team! https://t.co/O5TyiToygk

— Himanshu Tandon (@HimanshuT_CMF) August 28, 2025

India as a global hub:

Nothing confirmed that India is now the central hub for CMF’s international expansion, with global marketing operations for the sub-brand moved to the country earlier in 2025. The decision stems from India’s emergence as a strategic center for scale, supply coordination, and youth-driven demand in CMF’s target segments. Concentrating leadership and go-to-market functions in India is intended to accelerate product cycles and sharpen launch playbooks across regions.

Bringing in a leader who helped scale POCO signals CMF’s intent to compete aggressively in value and mid-range segments while preserving Nothing’s design DNA. The India-first hub model suggests tighter integration of marketing, channel, and launch operations aimed at faster, more synchronized rollouts across markets. In practice, this could mean bolder product calendars, sharper pricing, and retail strategies attuned to India’s price-sensitive yet design-conscious audiences that can translate globally.

Nothing’s choice of Tandon pairs CMF’s design-first brand thesis with leadership experienced in building scale in hyper-competitive, value-led smartphone segments. Anchoring CMF’s global push from India under a seasoned operator signals an execution-heavy phase aimed at faster growth, stronger launches, and broader international reach.